What makes our show unique

What's Makes Our Show Unique?

At first glance, it seems obvious what’s different about Fiberworld. We’re fully virtual! There’s no physical show location and there never was. Just this awesome online space.

We started Fiberworld because of COVID-19 in 2020. Our intent was to use our expertise in virtual experience to create an amazing online alternative when fiber businesses were struggling from the cancellation of in-person shows. But as things progressed we realized we also had a chance to ask ourselves this question:

“If we could make some lasting changes to fiber shows, what would they be?”

The answer to that was immediately clear. Inclusivity and accessibility.

Local festivals are wonderful. So are the big national shows. But for a variety of reasons not everyone can attend these shows; vendors, instructors and attendees alike. Cost, health, time… so many obstacles can stand in the way. And even when people do attend, they mostly attend local shows. The result of this is a community that can feel oddly regionalized, with only a small, often unchanging group able to attend shows nationwide.

And that is just for those of us in the USA.

Fiber is a global phenomenon, with as many techniques and practices as there are cultures and identities.

We realized that in globalizing Fiberworld’s reach, we could also widen the focus of shows from the demographics which had — despite best intentions — dominated the US fiber industry, and instead bring together the whole big community.

This was also an opportunity to make an intentionally just and equitable space, involving as much of the whole community as we could. To say clearly that we are anti-racist, pro-LGBTQI+, that we will work as an against systemic oppression both within our organization and without. We always want this festival to be by and for everyone.

Our focus is on involving as many voices and perspectives as we can from smaller vendors who might never reach show attendees outside their local region, to attendees who can’t maneuver a convention center event but can log in for a weekend and be a part of the fun, to instructors from around the world who have old techniques and new to share, to academics and activists who have amazing, interesting stories we might not otherwise hear.

So, welcome!

We’re glad you’re here to join us in this virtual adventure. Jump in!

So what is Fiberworld??

HERE’S THE QUICK PITCH:

Fiberworld will be an online yarn show. 

Like in-person shows, it will only run one long weekend a year, from a Thursday through Sunday.

Attendees will buy “tickets” that will grant them access to the “show,” which will be available through a website. Once they log into the website, they’ll be able to see and participate something like this:

Logon!

In the center of the screen is a LIVESTREAM with Franklin Habit and Dolores being interviewed by some other FAMOUS YARN PERSON.

Around the frame with the livestream is a welcome message, which the user can click on to get a walkthrough of how to use the show site.

There’s also a “marketplace” door, which they can click to go to the MARKETPLACE.

There might be a door to CLASSES

And to EXHIBITIONS

And to COMPETITIONS

And to LOUNGES

At the bottom of the screen, there will be a live feed tape announcing classes and demos about to start, as well as FLASH SALES and GAMES.

There will also be an ATTENDEE SALON or something equally fancy-sounding linked prominently.

Click on a link to go to the thing you want to experience! That’s how it will work for users.

LIVESTREAM: 

 

MARKETPLACE:

***

Long pitch:

Fiberworld will be an online yarn show. 

Like in-person shows, it will only run one long weekend a year, from a Thursday through Sunday.

Attendees will buy “tickets” that will grant them access to the “show,” which will be available through a website. Once they log into the website, they’ll be able to see and participate something like this:

Logon!

In the center of the screen is a LIVESTREAM with Franklin Habit and Dolores being interviewed by some other FAMOUS YARN PERSON. 

These livestreams are live TV-like shows that will be embedded in the website. The shows will be live, and continuous for the yarn show’s open hours. Users can watch, type questions for the hosts, respond with emojis, and also click links to things to see and buy.

 

Around the frame with the livestream is a welcome message, which the user can click on to get a TUTORIAL of how to use the show site.

We want to make the whole site very accessible and easy to use. One way to do that is to have a tutorial that walks users through the basics of enjoying the show. We could also have live chat “show buddies” to help talk them through.

There’s also a “marketplace” door, which they can click to go to the MARKETPLACE.

 

In the marketplace, there will be a “floor plan” where users can visit different themed areas (but really it’s a way for them to search for what they want by topic or theme). Maybe they want “Knitting vendors,” or “Buttons” or “Yarn Bowls,” or “Vendors having a flash sale.” They’ll see a custom list of whatever is relevant to what they want (wish you had that at a real show, right? It’d save some walking…).

When you find the right neighborhood, you can click on a VENDOR BOOTH. It probably has their logo, and maybe shows if there is a live SHOPKEEPER inside!

We’ll help every vendor set up a custom “booth” for the show. It will be a virtual space for the show only, that contains “walls” (scrollable areas you sort by item type or whatever seems fun and useful to you) which in turn display product. Visitors can click on photos, on words, and see more about each product, and put them in their cart.

Why would they do this? Well, with their entry fee they probably got an overall discount to all the vendors’ market shops at the show, so they’re getting a good deal to begin with. They may also have gotten a promo code from a game they won, or some other “door prize” or livestream prize.  That code brought them to the shop.

They’re also missing their vendors at in-person shows this year. Or maybe it’s a vendor they wouldn’t normally meet, somewhere distant. Maybe they have twelve kids and a llama, and can’t really go to shows. Maybe they go to shows but get easily tired from all the walking.

Also, there is a shopkeeper…

The shopkeeper is an opportunity for the vendors to have a live online presence in their shop! Visitors will be able to live chat with vendors, who can answer questions, do singing, dancing, standup (it was Kathryn Eldred who volunteered you all for that, FYI), whatever it takes.

When the visitor is done, they “check out” via the shopkeeper’s own Paypal, Square, or similar link. 

There’s a door to CLASSES

These classes could be on so many things, as we’re not limited by classroom space in a hotel. In addition to the usual types of great classes people teach at shows, like steeking techniques or Tunisian crochet, there might also be someone teaching how to set up and use your big floor loom. There might be a cooking class or two!

Some classes will be live, and limited to small groups so you can really get some help and attention from the instructor. Some will be pre-recorded classes you can watch at your leisure.

There might even be interactive tutorials.

 

And to EXHIBITIONS

And to COMPETITIONS

And to LOUNGES

At the bottom of the screen, there will be a live feed tape announcing classes and demos about to start, as well as FLASH SALES and GAMES.

There will also be an ATTENDEE SALON or something equally fancy-sounding linked prominently.

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